●Visual identity — 2026
Essenza Fitwear
Strength and lightness in the same stroke. Feminine essence in motion.
01The challenge
Essenza was born from the desire to turn influence into purpose — a fitness fashion brand created from the feminine essence.
The challenge was to build an identity that conveyed authenticity, strength and a modern lifestyle: refined enough for everyday wear and consistent across garments, packaging, e-commerce and social media.
02The idea behind the brand
E and Z in a single movement.
The symbol is born from typography: the letters E and Z join in a continuous stroke. Organic curves, inspired by the movement of the female body, bring lightness and flow; the Z adds direction, strength and a firm stance. A small sparkle completes the drawing — the touch of light that makes the brand unique.
In the logo, the base typeface received optical adjustments to weight, spacing and proportion for a clean, contemporary read. The palette follows the same logic: a deep brown as the base, sand as support and an off-white that lets the brand breathe.
03Personality and emotions
What the brand needs to make people feel.
- 01StrengthThe Z brings direction and a firm, decisive stance.
- 02FlowOrganic curves inspired by the movement of the female body.
- 03SophisticationEarthy tones and a sparkle for an elegant, timeless presence.
- 04AuthenticityA brand born from the feminine essence that turns influence into purpose.
04Visual system
The elements that shape the identity.
Color palette
- BrownColor 01 · Base#6A412E
- Off-whiteColor 02 · Breathing room#EEE8E1
- SandColor 03 · Supporting#D6BCA7
Applications
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